/* ============================================================
   Camelia — Media Kit
   Light editorial. Ivory + charcoal + serif. Photo-led.
   Reference: Vogue.com / BoF.
   ============================================================ */

*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

:root {
  --bg:           #faf7f2;
  --bg-elev:      #ffffff;
  --bg-sunken:    #f0eae0;
  --text:         #14110f;
  --text-mid:     #4a4540;
  --text-mute:    #7a746c;
  --text-dim:     #aaa39a;
  --line:         rgba(20, 17, 15, 0.10);
  --line-strong:  rgba(20, 17, 15, 0.20);
  --line-heavy:   #14110f;
  --accent:       #14110f;   /* charcoal accent, not gold */
  --accent-soft:  rgba(20, 17, 15, 0.06);

  --font-display: 'Fraunces', 'Source Serif Pro', Georgia, 'Times New Roman', serif;
  --font-text:    'Fraunces', 'Source Serif Pro', Georgia, 'Times New Roman', serif;
  --font-body:    'Inter', system-ui, -apple-system, sans-serif;

  --container: 1320px;
  --container-narrow: 920px;
  --nav-height: 72px;

  --ease-out:    cubic-bezier(0.16, 1, 0.3, 1);
  --ease-in-out: cubic-bezier(0.65, 0, 0.35, 1);

  --section-y:  clamp(80px, 13vw, 180px);
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: var(--nav-height);
  -webkit-text-size-adjust: 100%;
}

body {
  font-family: var(--font-body);
  background: var(--bg);
  color: var(--text);
  line-height: 1.6;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}

a   { color: inherit; text-decoration: none; transition: color 0.2s var(--ease-out), border-color 0.2s var(--ease-out); }
a:hover { color: var(--text-mid); }
button { background: none; border: 0; color: inherit; font: inherit; cursor: pointer; }
img  { max-width: 100%; display: block; }

.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 clamp(20px, 5vw, 72px);
}
.container--narrow { max-width: var(--container-narrow); }

.eyebrow {
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--text);
  margin-bottom: 1.5rem;
  display: inline-flex;
  align-items: center;
  gap: 14px;
}
.eyebrow::before {
  content: '';
  width: 28px;
  height: 1px;
  background: var(--text);
  display: inline-block;
}

.section-h {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(32px, 4.5vw, 56px);
  letter-spacing: -0.018em;
  color: var(--text);
  margin: 0 0 clamp(40px, 5vw, 64px);
  padding-bottom: 24px;
  border-bottom: 1px solid var(--line);
  line-height: 1.05;
}

/* ============================================================
   Nav
   ============================================================ */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  height: var(--nav-height);
  background: rgba(250, 247, 242, 0.92);
  backdrop-filter: saturate(180%) blur(12px);
  -webkit-backdrop-filter: saturate(180%) blur(12px);
  border-bottom: 1px solid var(--line);
}
.nav__inner {
  max-width: var(--container);
  height: 100%;
  margin: 0 auto;
  padding: 0 clamp(20px, 5vw, 72px);
  display: grid;
  grid-template-columns: auto auto;
  justify-content: space-between;
  align-items: center;
  gap: 32px;
}
.nav__logo {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  font-family: var(--font-display);
}
.nav__logo-word {
  font-family: var(--font-display);
  font-size: 22px;
  font-weight: 500;
  letter-spacing: 0.14em;
  color: var(--text);
}
.nav__cta {
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.20em;
  text-transform: uppercase;
  color: var(--bg);
  background: var(--text);
  padding: 12px 22px;
  transition: background 0.2s var(--ease-out);
  white-space: nowrap;
}
.nav__cta:hover { background: var(--text-mid); color: var(--bg); }

/* ============================================================
   Hero — photo-led editorial
   ============================================================ */
.hero {
  position: relative;
  padding: clamp(56px, 8vw, 96px) 0 clamp(40px, 6vw, 72px);
}
.hero__inner {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 clamp(20px, 5vw, 72px);
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(40px, 6vw, 80px);
}

.hero__masthead {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 24px;
  padding-bottom: clamp(24px, 4vw, 40px);
  border-bottom: 1px solid var(--text);
}
.hero__masthead-left,
.hero__masthead-right {
  font-family: var(--font-body);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--text);
}
.hero__masthead-right { text-align: right; }
.hero__masthead-center {
  font-family: var(--font-display);
  font-size: clamp(44px, 9vw, 104px);
  font-weight: 700;
  letter-spacing: 0.06em;
  line-height: 1;
  color: var(--text);
  text-align: center;
  font-feature-settings: "ss01";
}

.hero__lede {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(32px, 5vw, 80px);
  align-items: end;
}
@media (max-width: 900px) {
  .hero__lede { grid-template-columns: 1fr; }
}
.hero__title {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(40px, 6vw, 84px);
  line-height: 1;
  letter-spacing: -0.022em;
  color: var(--text);
}
.hero__title em {
  font-style: italic;
  font-weight: 400;
}
.hero__dek {
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(18px, 2vw, 22px);
  color: var(--text-mid);
  line-height: 1.5;
  max-width: 480px;
}

.hero__photo {
  width: 100%;
  aspect-ratio: 16 / 10;
  background: var(--bg-sunken);
  position: relative;
  overflow: hidden;
}
.hero__photo--portrait {
  aspect-ratio: 3 / 4;
  max-width: 560px;
  margin-left: auto;
}
.hero__photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 22%;
}
.hero__photo-caption {
  margin-top: 14px;
  font-family: var(--font-display);
  font-style: italic;
  font-size: 13px;
  color: var(--text-mute);
  text-align: right;
}

.hero__rule {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  align-items: center;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
@media (max-width: 720px) {
  .hero__rule { grid-template-columns: repeat(2, 1fr); }
}
.stat-tile {
  padding: 24px 18px;
  border-right: 1px solid var(--line);
}
.stat-tile:last-child { border-right: 0; }
@media (max-width: 720px) {
  .stat-tile:nth-child(2) { border-right: 0; }
  .stat-tile:nth-child(1),
  .stat-tile:nth-child(2) { border-bottom: 1px solid var(--line); }
}
.stat-tile__num {
  display: block;
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(30px, 3.6vw, 44px);
  line-height: 1;
  color: var(--text);
  letter-spacing: -0.015em;
  font-variant-numeric: tabular-nums;
  margin-bottom: 10px;
}
.stat-tile__lbl {
  display: block;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--text-mute);
}

/* ============================================================
   Featured Work — magazine-style video wall
   ============================================================ */
.featured {
  padding: clamp(80px, 10vw, 120px) 0 clamp(48px, 6vw, 80px);
}
.featured__header {
  margin-bottom: clamp(48px, 6vw, 80px);
  max-width: 720px;
}
.featured__title {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(40px, 5.5vw, 64px);
  line-height: 1.05;
  letter-spacing: -0.018em;
  color: var(--text);
  margin-bottom: 18px;
}
.featured__sub {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 18px;
  color: var(--text-mid);
}
.featured-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(24px, 3vw, 40px);
}
@media (max-width: 1100px) {
  .featured-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 640px) {
  .featured-grid { grid-template-columns: 1fr; gap: 32px; }
}

/* Featured Work — grouped by account (Dating / Automotive) */
.featured-group {
  margin-top: clamp(40px, 5vw, 64px);
}
.featured-group + .featured-group {
  margin-top: clamp(72px, 9vw, 120px);
  padding-top: clamp(40px, 5vw, 64px);
  border-top: 1px solid var(--line);
}
.featured-group__head {
  margin-bottom: clamp(28px, 3.5vw, 44px);
  max-width: 720px;
}
.featured-group__eyebrow {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--text-mute);
  margin-bottom: 12px;
}
.featured-group__title {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(28px, 3.4vw, 40px);
  line-height: 1.1;
  letter-spacing: -0.012em;
  color: var(--text);
  margin-bottom: 10px;
}
.featured-group__sub {
  font-family: var(--font-text);
  font-style: italic;
  font-size: 16px;
  line-height: 1.5;
  color: var(--text-mid);
}
.video-card {
  position: relative;
  background: var(--bg-elev);
  border: 1px solid var(--line);
  overflow: hidden;
  transition: transform 0.5s var(--ease-out), box-shadow 0.5s var(--ease-out), border-color 0.4s var(--ease-out);
}
@media (prefers-reduced-motion: no-preference) and (min-width: 881px) {
  .video-card { opacity: 0; transform: translateY(28px); }
  .video-card.is-in {
    opacity: 1;
    transform: translateY(0);
    transition: opacity 0.7s var(--ease-out), transform 0.7s var(--ease-out);
  }
}
.video-card:hover {
  border-color: var(--line-strong);
  box-shadow: 0 24px 80px rgba(20, 17, 15, 0.08);
}
.video-card__head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 14px 18px;
  border-bottom: 1px solid var(--line);
  background: var(--bg-elev);
}
.video-card__platform {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  color: var(--text);
}
.video-card__badges { display: flex; gap: 8px; align-items: center; }
.video-card__badge {
  font-size: 9px;
  font-weight: 600;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  padding: 5px 9px;
  border: 1px solid var(--line-strong);
  color: var(--text-mid);
}
.video-card__badge.is-niche { color: var(--text); }
.video-card__badge.is-deal {
  color: var(--bg);
  background: var(--text);
  border-color: var(--text);
}
.video-card__embed {
  background: #f0eae0;
  display: flex;
  align-items: stretch;
  justify-content: center;
  min-height: 540px;
  padding: 0;
  position: relative;
}
.video-card__embed iframe { max-width: 100%; }
.video-card__embed .tiktok-embed,
.video-card__embed .instagram-media {
  margin: 0 !important;
  max-width: 100% !important;
  min-width: 100% !important;
  width: 100% !important;
  background: var(--bg-elev) !important;
  border: 0 !important;
  border-radius: 0 !important;
}
.video-card__loading {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
  background: var(--bg-sunken);
  color: var(--text-mute);
  font-size: 10px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  pointer-events: none;
  transition: opacity 0.4s var(--ease-out);
}
.video-card__loading::after {
  content: '';
  position: absolute;
  width: 24px; height: 24px;
  border: 1px solid var(--line-strong);
  border-top-color: var(--text);
  border-radius: 50%;
  animation: spin 0.9s linear infinite;
  margin-top: 48px;
}
@keyframes spin { to { transform: rotate(360deg); } }
.video-card.is-loaded .video-card__loading { opacity: 0; }

/* Local-MP4 autoplay variant — used when public/videos/<id>.mp4 exists. */
.video-card.is-local .video-card__embed {
  background: #14110f;
  min-height: 0;
  aspect-ratio: 9 / 16;
  overflow: hidden;
}
/* TikTok-style vertical metric rail on the right side of each video.
   Renders only cells with real values from yt-dlp/platform API. Never zero-filled. */
.video-card__rail {
  position: absolute;
  right: 10px;
  bottom: 14px;
  z-index: 3;
  display: flex;
  flex-direction: column;
  gap: 8px;
  pointer-events: none;
}
.video-card__metric {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 2px;
  min-width: 44px;
  padding: 7px 6px 6px;
  background: rgba(20, 17, 15, 0.58);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  border: 1px solid rgba(255, 255, 255, 0.10);
  border-radius: 14px;
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.28);
  color: #ffffff;
}
.video-card__metric-icon {
  display: flex;
  align-items: center;
  justify-content: center;
  line-height: 0;
}
.video-card__metric-val {
  font-family: var(--font-body);
  font-size: 10.5px;
  font-weight: 700;
  letter-spacing: 0.02em;
  line-height: 1;
}
/* Per-metric icon tint */
.video-card__metric.is-likes    .video-card__metric-icon { color: #ff5e62; }
.video-card__metric.is-comments .video-card__metric-icon { color: #ffffff; }
.video-card__metric.is-shares   .video-card__metric-icon { color: #ffffff; }
.video-card__metric.is-views    .video-card__metric-icon { color: #c9b2ff; }
.video-card__video {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  background: #14110f;
}
.video-card__foot {
  padding: 12px 18px 16px;
  border-top: 1px solid var(--line);
  background: var(--bg);
}
.video-card__source {
  font-family: var(--font-body);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-mute);
  text-decoration: none;
  transition: color 0.2s var(--ease-out);
}
.video-card__source:hover { color: var(--text); }

/* ============================================================
   Books — "As Author"
   ============================================================ */
.books {
  padding-top: var(--section-y);
  padding-bottom: var(--section-y);
  border-top: 1px solid var(--line);
  background: var(--bg);
}
.books__header { text-align: center; margin-bottom: 56px; }
.books__title {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(40px, 6vw, 80px);
  letter-spacing: -0.022em;
  line-height: 1;
  margin: 12px 0 14px;
  color: var(--text);
}
.books__sub {
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(15px, 1.4vw, 18px);
  color: var(--text-mute);
  max-width: 620px;
  margin: 0 auto;
}
.books__sub em {
  font-style: italic;
  color: var(--text);
}
.books-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 48px;
  max-width: 1080px;
  margin: 0 auto;
}
@media (max-width: 720px) {
  .books-grid { grid-template-columns: 1fr; gap: 56px; }
}
.book-card {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 32px;
  align-items: start;
  text-decoration: none;
  color: inherit;
  padding: 24px;
  border: 1px solid var(--line);
  background: var(--bg-elev);
  transition: border-color 0.3s var(--ease-out), transform 0.3s var(--ease-out);
}
.book-card:hover {
  border-color: var(--text);
  transform: translateY(-2px);
}
@media (max-width: 540px) {
  .book-card { grid-template-columns: 1fr; }
}
.book-card__cover {
  aspect-ratio: 2 / 3;
  background: #f0eae0;
  overflow: hidden;
  border: 1px solid var(--line);
}
.book-card__cover img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.book-card__cover-fallback {
  width: 100%; height: 100%;
  display: grid; place-items: center;
  background: var(--bg-sunken);
  color: var(--text-mute);
  font-family: var(--font-display);
  font-size: 13px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
}
.book-card__body { padding-top: 4px; }
.book-card__title {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(22px, 2.2vw, 30px);
  line-height: 1.15;
  letter-spacing: -0.01em;
  margin: 0 0 12px;
  color: var(--text);
}
.book-card__sub {
  font-family: var(--font-body);
  font-size: 14px;
  line-height: 1.55;
  color: var(--text-mute);
  margin: 0 0 16px;
}
.book-card__meta {
  display: flex;
  gap: 14px;
  font-family: var(--font-body);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--text-mute);
  margin-bottom: 14px;
}
.book-card__cta {
  display: inline-block;
  font-family: var(--font-body);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--text);
  border-bottom: 1px solid var(--text);
  padding-bottom: 2px;
}

/* ============================================================
   Decks
   ============================================================ */
.decks {
  padding-top: var(--section-y);
  padding-bottom: var(--section-y);
  border-top: 1px solid var(--line);
}
.deck {
  animation: deckFadeIn 0.4s var(--ease-out);
}
@keyframes deckFadeIn {
  from { opacity: 0; transform: translateY(8px); }
  to   { opacity: 1; transform: translateY(0); }
}

.deck-header {
  margin-bottom: clamp(56px, 7vw, 96px);
  max-width: 880px;
}
.deck-header__title {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(56px, 9vw, 120px);
  line-height: 0.95;
  letter-spacing: -0.025em;
  color: var(--text);
  margin: 0 0 26px;
}
.deck-header__tagline {
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(18px, 2.2vw, 24px);
  color: var(--text-mid);
  max-width: 640px;
  font-weight: 400;
  line-height: 1.5;
}

.deck-overview {
  margin-bottom: clamp(80px, 10vw, 140px);
  padding: clamp(32px, 5vw, 56px) 0;
  border-top: 1px solid var(--text);
  border-bottom: 1px solid var(--text);
}
.deck-overview__big {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 16px;
}
.deck-overview__num {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(64px, 12vw, 160px);
  line-height: 0.88;
  letter-spacing: -0.028em;
  color: var(--text);
  font-variant-numeric: tabular-nums;
}
.deck-overview__lbl {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.30em;
  text-transform: uppercase;
  color: var(--text-mute);
  align-self: flex-end;
}

/* ============================================================
   Platform grid
   ============================================================ */
.platform-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(320px, 1fr));
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  margin-bottom: clamp(80px, 10vw, 140px);
}
.platform-card {
  background: var(--bg-elev);
  padding: clamp(28px, 3.5vw, 40px);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 240px;
  transition: background 0.3s var(--ease-out);
  text-decoration: none;
}
.platform-card:hover { background: var(--bg); }
.platform-card:hover .platform-card__arrow { transform: translate(4px, -4px); }
.platform-card__head {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  margin-bottom: 36px;
}
.platform-card__platform {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.30em;
  text-transform: uppercase;
  color: var(--text);
}
.platform-card__handle {
  display: block;
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(22px, 2.4vw, 28px);
  font-weight: 400;
  color: var(--text);
  margin-top: 10px;
}
.platform-card__arrow {
  font-size: 18px;
  color: var(--text-mute);
  transition: transform 0.25s var(--ease-out), color 0.25s var(--ease-out);
}
.platform-card__stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  padding-top: 24px;
  border-top: 1px solid var(--line);
}
.platform-card__stat-num {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(22px, 2.4vw, 28px);
  font-weight: 400;
  color: var(--text);
  font-variant-numeric: tabular-nums;
  margin-bottom: 6px;
  line-height: 1;
}
.platform-card__stat-lbl {
  display: block;
  font-size: 9px;
  font-weight: 600;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--text-mute);
}

/* ============================================================
   Demographics
   ============================================================ */
.demographics {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: clamp(32px, 4vw, 56px);
  margin-bottom: clamp(80px, 10vw, 140px);
}
@media (max-width: 900px) {
  .demographics { grid-template-columns: 1fr; }
}
.demo-block__title {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.30em;
  text-transform: uppercase;
  color: var(--text);
  margin-bottom: 24px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--text);
}
.demo-bar-row {
  display: grid;
  grid-template-columns: 70px 1fr auto;
  align-items: center;
  gap: 14px;
  margin-bottom: 14px;
  font-size: 12px;
}
.demo-bar-row__label {
  font-size: 12px;
  color: var(--text-mid);
  font-variant-numeric: tabular-nums;
}
.demo-bar-row__track {
  height: 4px;
  background: var(--bg-sunken);
  position: relative;
  overflow: hidden;
}
.demo-bar-row__fill {
  position: absolute;
  inset: 0;
  width: 0;
  background: var(--text);
  transform-origin: left;
  transition: width 0.8s var(--ease-out);
}
.demo-bar-row__pct {
  font-size: 12px;
  color: var(--text);
  font-variant-numeric: tabular-nums;
  min-width: 42px;
  text-align: right;
}

.demo-gender { display: flex; flex-direction: column; gap: 14px; }
.demo-gender__bar {
  display: flex;
  height: 6px;
  background: var(--bg-sunken);
  overflow: hidden;
}
.demo-gender__bar-fill {
  height: 100%;
  background: var(--text);
  transition: width 0.8s var(--ease-out);
}
.demo-gender__bar-fill.male { background: var(--text-mute); }
.demo-gender__legend {
  display: flex;
  justify-content: space-between;
  font-size: 12px;
  color: var(--text-mid);
}
.demo-gender__legend strong { color: var(--text); font-weight: 600; }

.demo-countries-list { list-style: none; }
.demo-countries-list li {
  display: flex;
  justify-content: space-between;
  padding: 10px 0;
  border-bottom: 1px solid var(--line);
  font-size: 13px;
}
.demo-countries-list li:last-child { border-bottom: 0; }
.demo-countries-list .country { color: var(--text); }
.demo-countries-list .pct { color: var(--text); font-variant-numeric: tabular-nums; }

.demo-empty {
  font-size: 12px;
  color: var(--text-mute);
  font-style: italic;
  font-family: var(--font-display);
}

/* ============================================================
   Audience — aggregate snapshot
   ============================================================ */
.audience {
  padding-top: var(--section-y, clamp(80px, 10vw, 140px));
  padding-bottom: var(--section-y, clamp(80px, 10vw, 140px));
  border-top: 1px solid var(--line);
}
.audience__header {
  text-align: center;
  margin-bottom: clamp(48px, 6vw, 72px);
}
.audience__title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(40px, 6vw, 80px);
  letter-spacing: -0.022em;
  line-height: 1;
  margin: 12px 0 14px;
  color: var(--text);
}
.audience__sub {
  font-family: var(--font-body);
  font-style: italic;
  font-size: clamp(15px, 1.3vw, 17px);
  color: var(--text-mid);
  max-width: 640px;
  margin: 0 auto;
}
.audience .demographics { margin-bottom: clamp(48px, 6vw, 72px); }

/* Flip the gender-bar palette inside the audience block so the 72% bar reads dominant. */
.audience .demo-gender__bar-fill { background: var(--text-mute); }
.audience .demo-gender__bar-fill.male { background: var(--text); }

.audience-age {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 6px;
}
.audience-age__num {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(48px, 6vw, 76px);
  letter-spacing: -0.02em;
  line-height: 1;
  color: var(--text);
}
.audience-age__lbl {
  font-family: var(--font-body);
  font-style: italic;
  font-size: 13px;
  color: var(--text-mute);
}

.audience-countries li {
  align-items: center;
  font-size: 14px;
}
.audience-rank {
  display: inline-block;
  font-family: var(--font-display);
  font-weight: 500;
  color: var(--text-mute);
  margin-right: 12px;
  font-variant-numeric: tabular-nums;
  min-width: 16px;
}
.audience-flag {
  font-family: var(--font-body);
  font-weight: 600;
  letter-spacing: 0.14em;
  font-size: 12px;
  color: var(--text-mid);
}

.audience__niches {
  text-align: center;
  border-top: 1px solid var(--line);
  padding-top: clamp(28px, 3.5vw, 44px);
}
.audience__niches-label {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--text-mute);
  margin-bottom: 18px;
}
.audience__niches-row {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 10px 12px;
  list-style: none;
  padding: 0;
}
.audience__niche {
  display: inline-flex;
  align-items: center;
  padding: 8px 18px;
  border: 1px solid var(--line-strong);
  font-family: var(--font-display);
  font-style: italic;
  font-size: 14px;
  color: var(--text);
  background: var(--bg-elev, transparent);
}

/* ============================================================
   Collaborations
   ============================================================ */
.partnerships { margin-bottom: clamp(80px, 10vw, 140px); }
.partnerships-logos {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(180px, 1fr));
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}
.partnership-logo {
  background: var(--bg-elev);
  display: grid;
  place-items: center;
  aspect-ratio: 16 / 9;
  padding: 24px;
  filter: grayscale(1) brightness(0.95);
  transition: filter 0.3s var(--ease-out);
}
.partnership-logo:hover { filter: grayscale(0) brightness(1); }
.partnership-empty {
  padding: clamp(40px, 6vw, 64px);
  border: 1px solid var(--text);
  text-align: center;
  background: var(--bg);
}
.partnership-empty__title {
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(22px, 3vw, 28px);
  color: var(--text);
  margin-bottom: 12px;
  line-height: 1.3;
}
.partnership-empty__body {
  font-size: 14px;
  color: var(--text-mid);
  max-width: 480px;
  margin: 0 auto;
  line-height: 1.6;
}

/* ============================================================
   Deliverables
   ============================================================ */
.deliverables {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: clamp(32px, 5vw, 64px);
  align-items: start;
  border-top: 1px solid var(--text);
  padding-top: clamp(32px, 4vw, 48px);
}
@media (max-width: 900px) {
  .deliverables { grid-template-columns: 1fr; }
}
.deliverables-list { list-style: none; }
.deliverables-list li {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 16px;
  padding: 20px 0;
  border-bottom: 1px solid var(--line);
}
.deliverables-list li:last-child { border-bottom: 0; }
.deliverable-name {
  font-family: var(--font-display);
  font-size: clamp(20px, 2.4vw, 26px);
  font-weight: 400;
  color: var(--text);
}
.deliverable-note {
  font-size: 12px;
  color: var(--text-mute);
  text-align: right;
  max-width: 240px;
  font-family: var(--font-display);
  font-style: italic;
}
.deliverables-rate {
  background: var(--bg-elev);
  border: 1px solid var(--line-strong);
  padding: clamp(28px, 4vw, 40px);
}
.deliverables-rate__h {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: 28px;
  margin-bottom: 14px;
  color: var(--text);
}
.deliverables-rate__body {
  font-size: 14px;
  color: var(--text-mid);
  margin-bottom: 24px;
  line-height: 1.7;
}
.deliverables-rate__cta {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--text);
  padding-bottom: 6px;
  border-bottom: 1px solid var(--text);
}
.deliverables-rate__cta:hover { color: var(--text-mid); border-color: var(--text-mid); }

/* ============================================================
   About — editorial portrait + copy
   ============================================================ */
.about {
  padding: var(--section-y) 0;
  border-top: 1px solid var(--line);
  background: var(--bg-elev);
}
.about__inner {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(40px, 6vw, 96px);
  align-items: center;
}
@media (max-width: 900px) {
  .about__inner { grid-template-columns: 1fr; }
}
.about__title {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(44px, 6.5vw, 80px);
  line-height: 1;
  letter-spacing: -0.018em;
  margin-bottom: 32px;
  color: var(--text);
}
.about__body {
  font-family: var(--font-display);
  font-size: clamp(17px, 1.8vw, 20px);
  color: var(--text-mid);
  max-width: 560px;
  line-height: 1.65;
}
.about__body em { font-style: italic; }
.about__portrait {
  aspect-ratio: 4 / 5;
  position: relative;
  background: var(--bg-sunken);
  overflow: hidden;
  border: 1px solid var(--line);
}
.about__portrait img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 25%;
}
.about__portrait-fill {
  position: absolute;
  inset: 0;
  background:
    repeating-linear-gradient(135deg, var(--bg-sunken) 0 24px, #ece3d2 24px 25px);
}
.about__portrait-caption {
  position: absolute;
  bottom: 14px; left: 16px;
  font-family: var(--font-display);
  font-style: italic;
  font-size: 12px;
  color: var(--bg);
  background: rgba(20, 17, 15, 0.7);
  padding: 4px 10px;
}

/* ============================================================
   Why pillars
   ============================================================ */
.why {
  padding: var(--section-y) 0;
  background: var(--bg);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.why__header {
  max-width: 760px;
  margin-bottom: clamp(56px, 7vw, 84px);
}
.why__title {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(40px, 5.5vw, 64px);
  line-height: 1.05;
  letter-spacing: -0.018em;
  color: var(--text);
}
.pillars {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}
@media (max-width: 900px) {
  .pillars { grid-template-columns: 1fr; }
}
.pillar {
  background: var(--bg-elev);
  padding: clamp(32px, 4vw, 48px);
  min-height: 240px;
  position: relative;
  transition: background 0.3s var(--ease-out);
}
.pillar:hover { background: var(--bg); }
.pillar__num {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 16px;
  color: var(--text-mute);
  margin-bottom: 24px;
  display: block;
}
.pillar__title {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(24px, 2.8vw, 30px);
  line-height: 1.2;
  color: var(--text);
  margin-bottom: 18px;
}
.pillar__body {
  font-size: 15px;
  color: var(--text-mid);
  line-height: 1.7;
  max-width: 460px;
}

/* ============================================================
   Inquiry form
   ============================================================ */
.inquiry { padding: var(--section-y) 0; }
.inquiry__inner { position: relative; z-index: 1; }
.inquiry__header {
  max-width: 640px;
  margin-bottom: clamp(48px, 6vw, 72px);
}
.inquiry__title {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(48px, 7vw, 88px);
  line-height: 1;
  letter-spacing: -0.018em;
  color: var(--text);
  margin-bottom: 22px;
}
.inquiry__sub {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 19px;
  color: var(--text-mid);
  line-height: 1.5;
}

.inquiry-form {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 32px 36px;
  max-width: 880px;
}
@media (max-width: 720px) {
  .inquiry-form { grid-template-columns: 1fr; }
}
.field { display: flex; flex-direction: column; gap: 10px; }
.field--full { grid-column: 1 / -1; }
.field label {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--text);
}
.field input,
.field select,
.field textarea {
  font-family: var(--font-body);
  font-size: 15px;
  color: var(--text);
  background: transparent;
  border: 0;
  border-bottom: 1px solid var(--line-strong);
  padding: 12px 0;
  transition: border-color 0.2s var(--ease-out);
  outline: 0;
}
.field input:focus,
.field select:focus,
.field textarea:focus { border-color: var(--text); }
.field input::placeholder,
.field textarea::placeholder { color: var(--text-dim); }
.field textarea { resize: vertical; min-height: 120px; padding-top: 14px; }
.field select {
  appearance: none;
  -webkit-appearance: none;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='10' height='6' viewBox='0 0 10 6'><path fill='%2314110f' d='M0 0l5 6 5-6z'/></svg>");
  background-repeat: no-repeat;
  background-position: right 4px center;
  padding-right: 24px;
}
.field select option { background: var(--bg-elev); color: var(--text); }

.inquiry-form__actions {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
  margin-top: 16px;
  padding-top: 32px;
  border-top: 1px solid var(--line);
}
.inquiry-form__submit {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--bg);
  background: var(--text);
  padding: 18px 32px;
  border-radius: 0;
  transition: background 0.2s var(--ease-out);
}
.inquiry-form__submit:hover { background: var(--text-mid); }
.inquiry-form__submit:disabled { opacity: 0.6; cursor: progress; }
.inquiry-form__submit-arrow { font-size: 14px; transition: transform 0.2s var(--ease-out); }
.inquiry-form__submit:hover .inquiry-form__submit-arrow { transform: translateX(4px); }
.inquiry-form__note {
  font-size: 11px;
  color: var(--text-mute);
  max-width: 360px;
  line-height: 1.6;
}
.inquiry-form__feedback {
  grid-column: 1 / -1;
  padding: 24px;
  border: 1px solid var(--text);
  background: var(--bg-elev);
  font-size: 14px;
  color: var(--text);
}
.inquiry-form__feedback.is-success { border-color: var(--text); }
.inquiry-form__feedback.is-error { border-color: #8a2828; color: #8a2828; }

/* ============================================================
   Footer
   ============================================================ */
.footer {
  background: var(--bg-elev);
  border-top: 1px solid var(--line);
  padding: clamp(56px, 7vw, 80px) 0 36px;
}
.footer__inner {
  display: grid;
  grid-template-columns: 1.5fr 1fr 1fr 1fr;
  gap: clamp(24px, 4vw, 48px);
  padding-bottom: clamp(36px, 5vw, 52px);
  border-bottom: 1px solid var(--line);
}
@media (max-width: 900px) {
  .footer__inner { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 540px) {
  .footer__inner { grid-template-columns: 1fr; }
}
.footer__brand {
  font-family: var(--font-display);
  font-size: 22px;
  font-weight: 500;
  letter-spacing: 0.14em;
  margin-bottom: 8px;
  color: var(--text);
}
.footer__line {
  font-size: 13px;
  color: var(--text-mute);
  font-family: var(--font-display);
  font-style: italic;
}
.footer__col-h {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.30em;
  text-transform: uppercase;
  color: var(--text);
  margin-bottom: 16px;
}
.footer__col a {
  display: block;
  font-size: 13px;
  color: var(--text-mid);
  margin-bottom: 10px;
}
.footer__col a:hover { color: var(--text); }
.footer__credit {
  margin-top: 36px;
  display: flex;
  justify-content: center;
  align-items: center;
  gap: 12px;
  font-size: 11px;
  color: var(--text-mute);
  letter-spacing: 0.04em;
}
.footer__credit a { color: var(--text-mid); }
.footer__credit a:hover { color: var(--text); }
.footer__sep { color: var(--text-dim); }

/* ============================================================
   Reveal on scroll
   ============================================================ */
@media (prefers-reduced-motion: no-preference) and (min-width: 881px) {
  .reveal {
    opacity: 0;
    transform: translateY(20px);
    transition: opacity 0.7s var(--ease-out), transform 0.7s var(--ease-out);
  }
  .reveal.is-in { opacity: 1; transform: translateY(0); }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }
}

/* ============================================================
   Mobile nav
   ============================================================ */
@media (max-width: 840px) {
  .nav__inner { grid-template-columns: auto 1fr; gap: 16px; }
  .nav__cta { padding: 10px 16px; font-size: 10px; letter-spacing: 0.16em; }
  .hero__masthead { grid-template-columns: 1fr; text-align: center; gap: 12px; }
  .hero__masthead-left, .hero__masthead-right { text-align: center; }
}
@media (max-width: 540px) {
  .deck-overview__big { flex-direction: column; align-items: flex-start; }
  .deliverables-list li { flex-direction: column; align-items: flex-start; gap: 6px; }
  .deliverable-note { text-align: left; max-width: none; }
}

/* ============================================================
   Readability pass — Fraunces is the editorial display+text serif,
   Inter is body. Mute palette darkened for WCAG AA on cream.
   Brand deals get read at a glance.
   ============================================================ */
:root {
  --text:      #14110f;
  --text-mid:  #2d2925;     /* was #3d3935 — stronger body contrast */
  --text-mute: #5e5750;
  --text-dim:  #8a847c;
}
html { -webkit-text-size-adjust: 100%; }
body {
  font-size: 17px;          /* was 16.5px */
  line-height: 1.65;        /* was 1.7 — tighter, more solid */
  text-rendering: optimizeLegibility;
  font-feature-settings: "kern" 1, "liga" 1, "calt" 1;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}
.hero__photo-caption,
.featured__sub,
.books__sub,
.deck-header__tagline,
.about__body,
.inquiry__sub,
.deliverable-note,
.deliverables-rate__sub,
.footer__cta-sub {
  font-family: var(--font-body);
  font-style: italic;
  font-weight: 400;
}
.about__body {
  font-size: clamp(16px, 1.5vw, 18px);
  line-height: 1.7;
  color: var(--text-mid);
  font-style: normal;
}
.about__body em { font-style: italic; color: var(--text); }
.inquiry__sub {
  font-size: 17px;
  line-height: 1.6;
}
.featured__sub,
.books__sub {
  font-size: clamp(15px, 1.3vw, 17px);
  line-height: 1.6;
}
.deck-header__tagline {
  font-size: clamp(16px, 1.5vw, 19px);
  line-height: 1.55;
}
.book-card__sub {
  font-size: 15px;
  line-height: 1.6;
  color: var(--text-mid);
}
.field label,
.inquiry-form label {
  font-size: 13px;
  letter-spacing: 0.12em;
}
.inquiry-form input,
.inquiry-form select,
.inquiry-form textarea {
  font-size: 15.5px;
  line-height: 1.5;
}
.field__hint {
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 0.08em;
  color: var(--text-mute);
  text-transform: none;
  margin-left: 6px;
}

/* ============================================================
   YouTube spotlight (Supercars Twins)
   Three phone-style cards in a row, center elevated + upright,
   outer two tilted outward for a "Polaroid" feel. Each autoplays
   a muted MP4 loop. Cute, distinct, attention-catching.
   ============================================================ */
.yt-spotlight {
  padding-top: var(--section-y);
  padding-bottom: var(--section-y);
  border-top: 1px solid var(--line);
  background:
    radial-gradient(ellipse at top, rgba(255, 60, 60, 0.04), transparent 55%),
    var(--bg);
  text-align: center;
  overflow: hidden;
}
.yt-spotlight__header { margin-bottom: 56px; }
.yt-spotlight__yt-mark {
  display: inline-block;
  width: 22px;
  height: 16px;
  background: #ff0000;
  border-radius: 4px;
  position: relative;
  margin-right: 4px;
  vertical-align: -3px;
}
.yt-spotlight__yt-mark::before {
  content: '';
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-40%, -50%);
  width: 0; height: 0;
  border-left: 7px solid #ffffff;
  border-top: 4px solid transparent;
  border-bottom: 4px solid transparent;
}
.yt-spotlight__title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(44px, 7vw, 88px);
  letter-spacing: -0.024em;
  line-height: 1;
  margin: 14px 0 16px;
  color: var(--text);
}
.yt-spotlight__sub {
  font-family: var(--font-body);
  font-style: italic;
  font-size: clamp(15px, 1.4vw, 17px);
  line-height: 1.55;
  color: var(--text-mid);
  max-width: 620px;
  margin: 0 auto;
}
.yt-spotlight__stage {
  display: grid;
  grid-template-columns: 1fr 1.15fr 1fr;
  gap: clamp(14px, 2vw, 28px);
  align-items: end;
  max-width: 760px;
  margin: 0 auto;
  padding: 16px 4px 32px;
}
@media (max-width: 720px) {
  .yt-spotlight__stage {
    grid-template-columns: 1fr;
    max-width: 280px;
    gap: 18px;
  }
}

/* Phone-frame card */
.yt-card {
  position: relative;
  display: block;
  text-decoration: none;
  aspect-ratio: 9 / 16;
  background: #14110f;
  border-radius: 28px;
  padding: 8px;
  box-shadow:
    0 12px 32px -10px rgba(20, 17, 15, 0.32),
    0 2px 6px rgba(20, 17, 15, 0.10),
    inset 0 0 0 1.5px rgba(255, 255, 255, 0.06);
  transform-origin: 50% 70%;
  transition: transform 0.45s var(--ease-out), box-shadow 0.45s var(--ease-out);
  color: inherit;
}
.yt-card.is-left  { transform: rotate(-4.5deg) translateY(20px); }
.yt-card.is-right { transform: rotate(4.5deg)  translateY(20px); }
.yt-card.is-center {
  transform: translateY(-8px) scale(1.04);
  z-index: 2;
  box-shadow:
    0 24px 48px -12px rgba(20, 17, 15, 0.42),
    0 4px 12px rgba(20, 17, 15, 0.12),
    inset 0 0 0 1.5px rgba(255, 255, 255, 0.08);
}
.yt-card:hover { transform: translateY(-12px) scale(1.05) rotate(0deg); }
@media (max-width: 720px) {
  .yt-card.is-left, .yt-card.is-right, .yt-card.is-center {
    transform: none;
  }
  .yt-card:hover { transform: none; }
}

/* iPhone-ish notch */
.yt-card__notch {
  position: absolute;
  top: 14px; left: 50%;
  transform: translateX(-50%);
  width: 56px; height: 14px;
  background: #0a0807;
  border-radius: 999px;
  z-index: 3;
}

/* Inner screen */
.yt-card__screen {
  position: relative;
  display: block;
  width: 100%; height: 100%;
  border-radius: 22px;
  overflow: hidden;
  background: #0a0807;
}
.yt-card__video {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  display: block;
}
.yt-card__caption {
  display: block;
  margin-top: 14px;
  padding: 0 4px;
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.02em;
  color: var(--text-mid);
  line-height: 1.35;
}

/* CTA row */
.yt-spotlight__cta-row {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 22px;
  margin-top: 32px;
  flex-wrap: wrap;
}
.yt-spotlight__sub-btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 24px;
  background: #ff0000;
  color: #ffffff;
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  border-radius: 999px;
  text-decoration: none;
  box-shadow: 0 6px 16px -4px rgba(255, 0, 0, 0.35);
  transition: transform 0.2s var(--ease-out), box-shadow 0.2s var(--ease-out);
}
.yt-spotlight__sub-btn:hover {
  transform: translateY(-2px);
  box-shadow: 0 10px 22px -6px rgba(255, 0, 0, 0.50);
  color: #ffffff;
}
.yt-spotlight__play {
  display: inline-flex;
  align-items: center;
  justify-content: center;
}
.yt-spotlight__handle {
  font-family: var(--font-body);
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-mute);
  text-decoration: none;
  border-bottom: 1px solid var(--line);
  padding-bottom: 2px;
}
.yt-spotlight__handle:hover { color: var(--text); border-bottom-color: var(--text); }

/* ============================================================
   Platforms — editorial credits list
   Each public profile is one row with platform · handle · count · arrow.
   No "—" placeholders; rows without real follower data are skipped.
   ============================================================ */
.platforms-list {
  padding-top: var(--section-y);
  padding-bottom: var(--section-y);
  border-top: 1px solid var(--line);
}
.platforms-list__header {
  text-align: center;
  margin-bottom: 56px;
}
.platforms-list__title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(40px, 6vw, 80px);
  letter-spacing: -0.022em;
  line-height: 1;
  margin: 12px 0 14px;
  color: var(--text);
}
.platforms-list__sub {
  font-family: var(--font-body);
  font-style: italic;
  font-size: clamp(15px, 1.3vw, 17px);
  color: var(--text-mid);
  max-width: 560px;
  margin: 0 auto;
}
.platforms-list__rows {
  list-style: none;
  margin: 0 auto;
  padding: 0;
  max-width: 820px;
  border-top: 1px solid var(--line-strong);
}
.plat-row { border-bottom: 1px solid var(--line); }
.plat-row__a {
  display: grid;
  grid-template-columns: 130px 1fr auto auto 24px;
  align-items: baseline;
  gap: clamp(14px, 2.5vw, 32px);
  padding: 22px clamp(8px, 1.5vw, 16px);
  text-decoration: none;
  color: inherit;
  transition: background 0.2s var(--ease-out), padding-left 0.3s var(--ease-out);
}
.plat-row__a:hover {
  background: var(--accent-soft);
  padding-left: clamp(20px, 2.5vw, 28px);
  color: var(--text);
}
.plat-row__plat {
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--text-mute);
}
.plat-row__handle {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(20px, 2vw, 26px);
  letter-spacing: -0.012em;
  color: var(--text);
}
.plat-row__num {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(22px, 2.4vw, 30px);
  letter-spacing: -0.018em;
  color: var(--text);
  white-space: nowrap;
}
.plat-row__num-lbl {
  font-family: var(--font-body);
  font-size: 10.5px;
  font-weight: 600;
  letter-spacing: 0.20em;
  text-transform: uppercase;
  color: var(--text-mute);
  margin-left: 8px;
  vertical-align: 4px;
}
.plat-row__arrow {
  font-family: var(--font-body);
  font-size: 18px;
  color: var(--text-mute);
  transition: transform 0.25s var(--ease-out), color 0.25s var(--ease-out);
}
.plat-row__a:hover .plat-row__arrow {
  color: var(--text);
  transform: translateX(4px);
}
@media (max-width: 640px) {
  .plat-row__a {
    grid-template-columns: 1fr auto;
    grid-template-areas:
      "plat   arrow"
      "handle num";
    gap: 6px 12px;
    align-items: center;
  }
  .plat-row__plat   { grid-area: plat; }
  .plat-row__arrow  { grid-area: arrow; justify-self: end; }
  .plat-row__handle { grid-area: handle; font-size: 22px; }
  .plat-row__num    { grid-area: num; justify-self: end; font-size: 22px; }
  .plat-row__num-lbl { display: none; }
}

/* ============================================================
   Mid-size editorial type — Fraunces variable optical sizing
   keeps mid-range serifs solid where Bodoni hairlines used to
   disappear on phones. One family covers display + mid.
   ============================================================ */
.book-card__title,
.plat-row__handle,
.plat-row__num,
.pillar__title,
.pillar__num,
.footer__brand,
.nav__logo-word,
.partnership-empty__title,
.deliverable-name,
.deliverables-rate__h {
  font-family: var(--font-text);
  font-weight: 500;
}
.plat-row__handle  { font-weight: 600; letter-spacing: -0.006em; }
.plat-row__num     { font-weight: 600; letter-spacing: -0.012em; }
.pillar__num       { font-style: italic; font-weight: 500; }
.book-card__title  { font-weight: 600; letter-spacing: -0.005em; }
.partnership-empty__title { font-style: italic; }

/* Slightly heavier display weight so large headlines feel solid
   instead of spidery on standard-density screens. */
.section-h,
.featured__title,
.books__title,
.platforms-list__title,
.partners-strip__title,
.yt-spotlight__title,
.about__title,
.why__title,
.inquiry__title,
.hero__title {
  font-weight: 600;
}

/* ===== Selected partnerships strip ===== */
.partners-strip {
  padding-top: var(--section-y);
  padding-bottom: var(--section-y);
  border-top: 1px solid var(--line);
}
.partners-strip__header {
  text-align: center;
  margin-bottom: 48px;
}
.partners-strip__title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(36px, 5.2vw, 64px);
  letter-spacing: -0.022em;
  line-height: 1.05;
  margin: 12px 0 0;
  color: var(--text);
}
.partners-strip__row {
  list-style: none;
  margin: 0 auto;
  padding: 0;
  max-width: 1100px;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line-strong);
}
.partner-card {
  background: var(--cream, #faf7f2);
}
.partner-card__a {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 38px 24px;
  min-height: 168px;
  text-decoration: none;
  color: inherit;
  text-align: center;
  transition: background 0.25s var(--ease-out), transform 0.25s var(--ease-out);
}
.partner-card__a:hover {
  background: var(--accent-soft);
  transform: translateY(-2px);
}
.partner-card__brand {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(20px, 2.4vw, 28px);
  letter-spacing: -0.015em;
  line-height: 1.05;
  color: var(--text);
}
.partner-card__campaign {
  font-family: var(--font-text, var(--font-body));
  font-style: italic;
  font-size: clamp(13px, 1.1vw, 14.5px);
  color: var(--text-mid);
  line-height: 1.35;
  max-width: 28ch;
}
.partner-card__proof {
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--text-mute);
  margin-top: 4px;
}
@media (max-width: 640px) {
  .partners-strip__row { grid-template-columns: 1fr; }
  .partner-card__a { min-height: 132px; padding: 28px 20px; }
}
.hero__masthead-center { font-weight: 700; letter-spacing: 0.04em; }

/* ============================================================
   Sub-nav (anchor links + scroll spy)
   Sticky just below the main nav. Editorial pillrow.
   ============================================================ */
.subnav {
  position: sticky;
  top: var(--nav-height);
  z-index: 49;
  background: rgba(250, 247, 242, 0.92);
  backdrop-filter: saturate(180%) blur(12px);
  -webkit-backdrop-filter: saturate(180%) blur(12px);
  border-bottom: 1px solid var(--line);
}
.subnav__inner {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 clamp(20px, 5vw, 72px);
  overflow-x: auto;
  -webkit-overflow-scrolling: touch;
  scrollbar-width: none;
}
.subnav__inner::-webkit-scrollbar { display: none; }
.subnav__list {
  display: flex;
  list-style: none;
  gap: clamp(20px, 3.4vw, 44px);
  padding: 14px 0;
  white-space: nowrap;
}
.subnav__link {
  font-family: var(--font-body);
  font-size: 11.5px;
  font-weight: 600;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--text-mute);
  padding: 6px 0;
  position: relative;
  transition: color 0.2s var(--ease-out);
}
.subnav__link::after {
  content: '';
  position: absolute;
  left: 0; right: 0; bottom: 0;
  height: 1px;
  background: var(--text);
  transform: scaleX(0);
  transform-origin: left center;
  transition: transform 0.3s var(--ease-out);
}
.subnav__link:hover, .subnav__link.is-active { color: var(--text); }
.subnav__link.is-active::after { transform: scaleX(1); }

/* When subnav is present, give anchor targets enough scroll-padding to clear both bars. */
html { scroll-padding-top: calc(var(--nav-height) + 48px); }

/* ============================================================
   Top Performers rail
   Pinned highlight of the 5 highest-engagement posts.
   ============================================================ */
.top-performers { padding: clamp(60px, 9vw, 110px) 0 clamp(40px, 6vw, 80px); }
.top-performers__header { margin-bottom: clamp(28px, 4vw, 48px); max-width: 740px; }
.top-performers__title {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(32px, 4.5vw, 56px);
  letter-spacing: -0.018em;
  line-height: 1.05;
  margin-bottom: 12px;
}
.top-performers__sub {
  font-family: var(--font-text);
  font-style: italic;
  color: var(--text-mid);
  font-size: clamp(15px, 1.4vw, 18px);
  max-width: 60ch;
}
.top-performers__rail {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: clamp(12px, 1.4vw, 22px);
}
.top-card {
  position: relative;
  display: flex;
  flex-direction: column;
  background: var(--bg-elev);
  border: 1px solid var(--line);
  text-decoration: none;
  color: inherit;
  overflow: hidden;
  transition: transform 0.3s var(--ease-out), border-color 0.3s var(--ease-out), box-shadow 0.3s var(--ease-out);
}
.top-card:hover {
  transform: translateY(-3px);
  border-color: var(--line-strong);
  box-shadow: 0 18px 40px -28px rgba(20, 17, 15, 0.35);
}
.top-card__rank {
  position: absolute;
  top: 10px;
  left: 10px;
  z-index: 2;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 18px;
  letter-spacing: 0.02em;
  color: var(--bg);
  background: rgba(20, 17, 15, 0.78);
  padding: 4px 10px;
  border-radius: 999px;
}
.top-card__media {
  position: relative;
  display: block;
  aspect-ratio: 9 / 16;
  background: #14110f;
  overflow: hidden;
}
.top-card__video {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.top-card__fallback {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
  color: var(--text-dim);
  font-family: var(--font-body);
  font-size: 12px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
}
.top-card__body {
  display: flex;
  flex-direction: column;
  gap: 4px;
  padding: 14px 16px 16px;
}
.top-card__meta {
  font-family: var(--font-body);
  font-size: 10.5px;
  font-weight: 700;
  letter-spacing: 0.20em;
  text-transform: uppercase;
  color: var(--text-mute);
  display: flex;
  align-items: center;
  gap: 8px;
}
.top-card__handle {
  color: var(--text);
  letter-spacing: 0.12em;
  text-transform: none;
  font-weight: 500;
  font-family: var(--font-text);
  font-style: italic;
  font-size: 12px;
}
.top-card__nums {
  font-family: var(--font-body);
  font-size: 12.5px;
  color: var(--text-mid);
  line-height: 1.5;
  display: flex;
  flex-wrap: wrap;
  gap: 6px 8px;
}
.top-card__nums strong { color: var(--text); font-weight: 700; }
.top-card__sep { color: var(--text-dim); }
.top-card__deal {
  font-family: var(--font-text);
  font-style: italic;
  font-size: 12px;
  color: var(--text-mid);
  margin-top: 4px;
}

@media (max-width: 1080px) {
  .top-performers__rail { grid-template-columns: repeat(3, 1fr); }
  .top-card:nth-child(4), .top-card:nth-child(5) { display: none; }
}
@media (max-width: 720px) {
  .top-performers__rail {
    grid-auto-flow: column;
    grid-auto-columns: 72%;
    grid-template-columns: none;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    -webkit-overflow-scrolling: touch;
    padding-bottom: 8px;
    margin-right: calc(-1 * clamp(20px, 5vw, 72px));
    padding-right: clamp(20px, 5vw, 72px);
  }
  .top-card { scroll-snap-align: start; }
  .top-card:nth-child(4), .top-card:nth-child(5) { display: flex; }
}

/* ============================================================
   Engagement-rate badge on platforms-list rows
   ============================================================ */
.plat-row__er {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(16px, 1.6vw, 20px);
  letter-spacing: -0.012em;
  color: var(--text);
  white-space: nowrap;
  display: inline-flex;
  align-items: baseline;
  gap: 8px;
}
.plat-row__er-lbl {
  font-family: var(--font-body);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.20em;
  text-transform: uppercase;
  color: var(--text-mute);
}
@media (max-width: 640px) {
  .plat-row__a {
    grid-template-columns: 1fr auto;
    grid-template-areas:
      "plat   arrow"
      "handle num"
      "er     er";
  }
  .plat-row__er { grid-area: er; padding-top: 6px; font-size: 15px; }
  .plat-row__er-lbl { font-size: 9.5px; }
}

/* ============================================================
   Inline mid-page CTA blocks
   ============================================================ */
.midcta {
  margin: clamp(60px, 8vw, 100px) 0 0;
  padding: clamp(32px, 4vw, 48px);
  border: 1px solid var(--line-strong);
  background: var(--bg-elev);
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: clamp(20px, 3vw, 40px);
}
.midcta--center { text-align: left; }
.midcta__lede {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(22px, 2.6vw, 32px);
  letter-spacing: -0.014em;
  color: var(--text);
  line-height: 1.1;
  grid-column: 1;
  margin-bottom: 6px;
}
.midcta__copy {
  font-family: var(--font-text);
  font-style: italic;
  font-size: clamp(15px, 1.3vw, 17px);
  color: var(--text-mid);
  grid-column: 1;
  max-width: 56ch;
  line-height: 1.45;
}
.midcta__btn {
  grid-column: 2;
  grid-row: 1 / span 2;
  align-self: center;
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.20em;
  text-transform: uppercase;
  background: var(--text);
  color: var(--bg);
  padding: 16px 26px;
  white-space: nowrap;
  display: inline-flex;
  align-items: center;
  gap: 10px;
  transition: background 0.2s var(--ease-out), transform 0.2s var(--ease-out);
}
.midcta__btn:hover { background: var(--text-mid); color: var(--bg); transform: translateX(2px); }
@media (max-width: 720px) {
  .midcta { grid-template-columns: 1fr; }
  .midcta__btn { grid-column: 1; grid-row: auto; justify-self: start; }
}

/* ============================================================
   Floating sticky CTA — bottom-right pill, in/out on scroll
   ============================================================ */
.floatcta {
  position: fixed;
  right: clamp(16px, 3vw, 28px);
  bottom: clamp(16px, 3vw, 28px);
  z-index: 60;
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: var(--text);
  color: var(--bg);
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.20em;
  text-transform: uppercase;
  padding: 14px 22px;
  border-radius: 999px;
  box-shadow: 0 18px 36px -14px rgba(20, 17, 15, 0.45), 0 0 0 1px rgba(255, 255, 255, 0.06);
  opacity: 0;
  transform: translateY(14px) scale(0.96);
  pointer-events: none;
  transition: opacity 0.35s var(--ease-out), transform 0.35s var(--ease-out), background 0.2s var(--ease-out);
}
.floatcta.is-visible {
  opacity: 1;
  transform: translateY(0) scale(1);
  pointer-events: auto;
}
.floatcta:hover { background: var(--text-mid); color: var(--bg); }
.floatcta__arrow { font-size: 14px; transition: transform 0.2s var(--ease-out); }
.floatcta:hover .floatcta__arrow { transform: translateX(3px); }
@media (max-width: 480px) {
  .floatcta { padding: 12px 18px; font-size: 11px; letter-spacing: 0.18em; }
}
@media (prefers-reduced-motion: reduce) {
  .floatcta { transition: opacity 0.2s linear; transform: none; }
  .floatcta.is-visible { transform: none; }
}